I’ve spent two decades turning creative ideas into moving pictures — literally. My career began in television, where I produced and edited series for major networks and streaming platforms. Over the years, I’ve worked with incredible teams and global brands — from the floating luxury of Princess Cruises to the sunny energy of Zespri Kiwifruit and the heartfelt storytelling behind Allstate Insurance campaigns. Along the way, I’ve developed, produced, and even sold a show to Food Network, one of the highlights of a career built on curiosity, collaboration, and the love of a good story.

Behind every polished campaign, there’s strategy — and I love that part, too. I’ve led digital marketing initiatives for hospitality and real estate brands that go far beyond pretty visuals. From paid media and content calendars to lead funnels and analytics, I’ve learned how to make creative work that actually drives results. I’m fluent in all forms of content — from Meta ads to cinematic brand storytelling — and I bring a producer’s mindset to every project, no matter the scale.

While building my media career, I was also quietly managing and investing in real estate — from multifamily units in California to a boutique marina in the Florida Keys. Both worlds sharpened my sense of design, storytelling, and value creation. Whether it’s a renovation project or a commercial campaign, I approach each with the same curiosity and care: how can we elevate this story and make it shine?

And when I’m not behind a camera or in an edit bay, you’ll probably find me underwater. I’ve been diving since the ‘90s and have worked on marine conservation storytelling projects from Israel to the Arctic Circle. Whether it’s filming sharks, highlighting sustainable tourism, or producing digital content, I’m happiest creating stories that connect people to the world — and to each other.